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CM – Microincasso – Buro Pulse

CM – Microincasso

Verhaal
Met iedere mobiele telefoon tot 50 euro bestellen en betalen (zogenoemde micropayments) via je bankrekening. Dat is Microincasso, onderdeel van CM, marktleider in sms-diensten. Het is de ambitie van Microincasso om de nummer 1 in micropayments te worden en te blijven.

Daarom had Microincasso behoefte aan een relevante positionering. Van daaruit ontwikkelden we de B2B introductiecampagne ‘Meer business was nog nooit zó makkelijk’ en het communicatieplan om kwalitatieve business leads te genereren.

#cm #animatie #creatiefconcept #radio #online #dm

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